RegioStars

videos, app and brochures

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2012-2019

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European Commission, DG REGIO

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Audio-visual, social media, print, writing, digital

Every year since 2012, ESN has proudly overseen production of five videos for the RegioStars Awards. Each film showcases the winner of one of five award categories for original and innovative projects that are stimulating regional development across Europe.

The videos blend testimonials from ordinary EU citizens benefiting from the project and voice-overs describing technical details and the wider impact of the project. Added to these is inspiring footage shot by our camera crew on location, with the overall video produced by us.

ESN’s editorial staff write the scripts based on research and interviews with the projects. Testimonials are recorded in the interviewee’s native language and subtitled in English using ESN’s translation service. ESN also oversees the animation of intro and outro graphics that bookend each video to lend them a ceremonial tone and promote the RegioStars identity.

The videos – and the winner of each category – are kept under wraps until the RegioStars Awards ceremony, where they have their first screening. After the announcement, the videos are posted to Facebook, the DG REGIO website and broadcast on Euronews TV. In previous years, ESN’s social media experts have helped to promote the videos by targeting Facebook users interested in relevant topics, regional policy and the European Union. 

ESN also designed brochures presenting finalists and developed a web app with the winning projects of the last ten years.

 

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