Ever wondered how artificial intelligence (AI) has evolved, and where the technology is heading? The Directorate General for Communications Networks, Content & Technology hired ESN in a collaboration with an award-winning director duo The Kissinger Twins / Point of you to produce a pair of thought-provoking videos to educate and interest the public on the topic.
Client
European Commission’s
Directorate-General for Communications Networks, Content and Technology
Period
2021-2022
Categories
Video
Translation
Editorial
The first video focused on three interviews with Aleksandra Przegalińska, a Polish expert on AI. She was quizzed by members of the public about AI and what the future might look like. It was important that the video could engage various generations of viewers with different levels of knowledge on the subject. The video therefore combines questions from children, a young adult, and an older person, and Aleksandra’s answers.
The second video was written and directed by The Kissinger Twins, a result of their fascination with modern dance. It took a more creative approach to provoke the viewer’s thought and curiosity. It combined interpretive dance and a narration by Aleksandra about AI and the future. The separate elements combined to create an eye-catching clip that conveys the topic in a fresh way that can inspire viewers across Europe.
The footage for both videos was filmed in a studio and the Geological Museum in Warsaw, Poland, which provided a suitably atmospheric location. Filming took place in 2021 – a challenge as it was during the coronavirus pandemic. The Kissinger Twins succeeded in finding a dance troupe and oversaw the production in a safe, professional manner. The client was delighted with our final output! Teaser videos were then produced for social media that encouraged users to watch the full-length videos, which have achieved a wide reach online. Watch the videos below to find out why.
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