At ESN we strongly believe that online video is at the forefront of content marketing and storytelling. We treat every video production as a unique opportunity to tailor content, messages, formats and the look and feel to make sure each is adapted to the target audience. This approach is the way ESN provides engaging web video and other multi-media products to the European Parliament. As an example, ESN’s ‘Cross border’ video raises awareness about the new regulation on cross-border parcel delivery services. We decided specifically to make it a motion design video of 49” with data visualisation elements; in both square and landscape format; with text on screen in 24 languages; distributed on social media, EuroparlTV and YouTube.