Over the course of four years, the European Commission’s Directorate General for Research and Innovation – DG RTD – tasked ESN with the design and development of approximately 115 impactful, content-driven infographics on a wide range of scientific themes.
Applying our tried-and-tested approach to building infographics, ESN’s communication and graphic design experts started by carrying out research and brainstorming ideas on the key messages and visuals to be communicated, ensuring a complete understanding of the subject areas.
Based on this first round of idea generation, a rough narrative and mood board was presented to DG RTD for each infographic, making sure our ideas were in line with theirs!
Armed with their approval, we got down to the nitty-gritty of creating on-target, impactful messages and visuals that were then crafted into visually attractive final products.
Take a look for yourself and see if you agree!