Since June 2015, ESN has been instrumental in helping the European Commission engage with citizens and civil society by stepping up the social media presence of its Representation in Spain.
Client
EU Representation in Spain
Period
2015-2019
Categories
Design
Campaigns
Social media
Editorial
Web
Targeted actions revolve mainly around Instagram, Twitter and Facebook, with ESN upgrading the Representation’s profiles and regularly creating snappy and shareable posts to promote EU-related campaigns, announcements, events – and more.
With a focus on interactive content aimed at catching people’s attention and starting conversations, ESN has produced videos on a raft of topics ranging from EU-funded projects in Galicia to the 30-year anniversary of Spain’s EU membership and the Commission’s #EUandME social media campaigns.
To help draw attention to – and create buzz about – EU-linked happenings, ESN has provided support for live tweeting, as well as Twitter chats, Facebook Q&A, Facebook Lives and an Instagram revamp.
In addition to social media training of Representation staff, ESN has carried out social media monitoring and performed myth-busting “watchdog” functions online – identifying and tracking, and then proposing and posting rebuttals and reactions to misleading interpretations before they had a chance to spread.
ESN has been involved in writing articles and other content for the Representation’s website, ensuring that texts target local audiences and relate to readers. By driving traffic from social media and creating combined strategies, we have helped increase visits to the website.
ESN has also been active in the creation of eye-catching graphics for social media and other purposes, including a brochure on the impact of the EU’s Cohesion Policy in Spain.
In 2019, ESN helped to promote the InvestEU Programme by producing 11 videos featuring five businesses. These videos highlighted the benefits of EU investment and detailed how other firms could access such support. ESN ran a paid media campaign on Facebook, Instagram and Twitter that promoted the videos and secured more than 7 million impressions and over 2.7 million video views. A key target audience were Spanish entrepreneurs considering European investment.
'Cleaner air for all' infographics
In order to show the advantages of its proposed clean air measures, the Directorate-General for Environment (DG ENV) tasked ESN to create interactive infographics for a broad audience.
52 biodiversity tips booklet
In the run-up to the annual EU Green Week, the Directorate-General for Environment (DG ENV) contracted ESN to update a brochure with 52 tips on how to protect biodiversity in cities.
Bucharest Summit event
ESN was honoured to support the ‘(Re)New Europe’ summit in Romania by managing its social media, press relations and providing conference equipment.
Cohesion 30 exhibition
The Directorate-General for Regional and Urban Policy (DG REGIO) contracted ESN to produce branded exhibition material for its Cohesion 30 exhibition in the Berlaymont building during the
Digital Entrepreneurship events
The Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs (DG GROW) and the Executive Agency for Small and Medium-sized Enterprises (EASME) hired ESN to take charge of logistics for a series of meetings on the Digital Entrepreneurship Monitor project.
ERDF in the news Websites
ESN uses its journalistic expertise to deliver catchy localised news clips to the European Commission’s DG REGIO about projects financed by EU regional funds for use on social media and the web.
EU Food Systems Summit
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EU-China Tourism Year closing ceremony
ESN played a key role in organising the closing ceremony of the 2018 EU-China Tourism Year that took place in the Chinese city of Xi’an in November 2018.
EuroGEOSS Event
GEO is a unique global network connecting government institutions, academic and research institutions, data providers, businesses, engineers, scientists and experts to create innovative solutions to global challenges at a time of exponential data growth, human development and climate change that
EuroParlTV audio-visual content
Since 2016, ESN has been delivering engaging and on-target audiovisual content for the European Parliament's web video and social media platforms.
European Medicines Agency communication support
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Information sheets on environmental policy
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Inspiring videos on artificial intelligence
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ISICEM - Event online
ESN, together with its sister company Poplar Events, has been in charge of organising the International Symposium on Intensive Care and Emergency Medicine (ISICEM) since 2013. In 2020, due to COVID-19 restrictions, ESN helped to move the event online.
Isicem Event
The International Symposium on Intensive Care and Emergency Medicine (ISICEM) is held every year in March at Square Brussels. Since 1980, it has become one of the largest events in its field and now attracts over 6 000 participants from all over the world.
Know your pollinators!
In June 2018, the Commission proposed the first-ever EU initiative to address the decline of wild pollinating insects. The aim was to improve knowledge on pollinator decline and raise awareness to engage EU citizens and promote collaboration.
Lumiere Videos
One of ESN’s biggest achievements in 2019 was co-launching the Lumiere contract – a major audiovisual framework contract with the European Commission’s Directorate-General for Communication.
Maintenance of road safety website and digital services
Since 2012, ESN’s IT and content development specialists have updated and maintained DG Move’s awareness-raising road safety website. While EU roads are the safest in the world, the number of deaths and injuries is still far too high.