Since June 2015, ESN has been instrumental in helping the European Commission engage with citizens and civil society by stepping up the social media presence of its Representation in Spain.
Targeted actions revolve mainly around Instagram, Twitter and Facebook, with ESN upgrading the Representation’s profiles and regularly creating snappy and shareable posts to promote EU-related campaigns, announcements, events – and more.
With a focus on interactive content aimed at catching people’s attention and starting conversations, ESN has produced videos on a raft of topics ranging from EU-funded projects in Galicia to the 30-year anniversary of Spain’s EU membership and the Commission’s #EUandME social media campaigns.
To help draw attention to – and create buzz about – EU-linked happenings, ESN has provided support for live tweeting, as well as Twitter chats, Facebook Q&A, Facebook Lives and an Instagram revamp.
In addition to social media training of Representation staff, ESN has carried out social media monitoring and performed myth-busting “watchdog” functions online – identifying and tracking, and then proposing and posting rebuttals and reactions to misleading interpretations before they had a chance to spread.
ESN has been involved in writing articles and other content for the Representation’s website, ensuring that texts target local audiences and relate to readers. By driving traffic from social media and creating combined strategies, we have helped increase visits to the website.
ESN has also been active in the creation of eye-catching graphics for social media use and other purposes, including a brochure on the impact of the EU’s Cohesion Policy in Spain.