Every two years, DG Information Society and Media holds a major conference and expo focused on information and communications technology (ICT). The 2010 edition coincided with the 25th anniversary of European involvement in ICT research funding. To mark this occasion, ESN was asked through its CORDIS contract to come up with two flagship products to help the client communicate clearly and attractively, to a wide audience, the value of EU-funded ICT research programmes. ESN came up with an innovative and eye-catching web and touch-screen application as well as producing a special edition of the research*eu focus magazine. The application held a dedicated place at the expo in Brussels and was visited by VIPs including the Belgian prince and many ministers. The magazine was distributed to the usual 12,000+ subscribers as well as to European Parliamentarians via a special mail-drop. The application was then uploaded to the CORDIS portal.

The client’s communication objectives

To highlight key results of the last 25 years of EU-funded ICT research through a multimedia approach (event, web, print) in an eye-grabbing product.