As part of the EU’s bid to bridge the communication divide with European citizens, the European Commission has published, since 2006, an annual ‘Europe and You’ report which provides a snapshot of the Union’s activities and how these make a difference to people’s lives.
ESN helped the Commission’s DG Communication to produce a booklet and a website about how the EU impacts different areas of Europeans’ lives (e.g. the economy, passengers’ rights, mobile phones, justice, etc..). The booklet has a print run of some 600 000 copies.
ESN also produced 10 video clips of around 30 seconds each in all official EU languages covering these different areas of impact.

The client’s communication objectives

To communicate the benefits of the European Union to the general public in all official EU languages